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As long as there have been people selling things, there have been people cheating, swindling, and otherwise trying to get more money than something’s worth. And of course, words have evolved to describe those things.
In the late 1780s, one such word was fawney, used especially by the Irish to describe brass rings (fainne means “ring”) being sold as gold.
The word stuck, and then got changed in spelling and pronunciation slightly as it was adopted by the greater English-speaking world. Over the course of the next century, the spelling changed to phoney and then phony, and it went from being specifically a fake-ring to being anything fake or not genuine.
By 1902, it shifted from being strictly an adjective–a property of a thing that was fake–to being used as a noun to describe that ingenuine thing or even person.
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